This week we saw an advertisement for the “KFC Palace” in Spain. The advertisement was made in Spain. This ad started with a survey on Twitter. Through the survey, it was found that many people on Twitter will meet KFC, but not because they love fried chicken and want a place for social interaction. Therefore, the origin and purpose of KFC Palace are introduced in detail in a style similar to film making.
This advertisement details the services provided in the KFC Palace through pictures, screens and commentary. This advertisement reflects KFC’s intentions and customer service attitude. Engage people with beautiful items and attentive service.
New Associations: Picture and language to describe the whole concept of advertising.
Unexpected but relevant: The concept of the first KFC palace made people feel novel, because nowhere has they tried it. This ad conveys that KFC attaches great importance to customers and their experience.
Surprise and regularity: The exquisite service and management of KFC Palace surprise people, which is in sharp contrast to the traditional KFC store.
This ad comes from a ramen shop in the UK. This ad brings novelty to people with impressive images and stories, and bold design and innovation bring impact. The people in the advertisement describe the deliciousness, richness and warmth of soup by entering the world of ramen after taking a sip of soup.
Attention grabbing: vibrant colors, crisp images and creative stories. The design caught the eye of the viewer and conveyed the company’s products and messages.
Surprise and regularity: This design is impressive and attracts people’s attention through animation, but when the characters in the advertisement fall into the world of ramen, it can make the viewer clearly feel the deliciousness of the soup.
Through these two ads, I can see the importance of the brand to convey the brand value and message. The first ad conveys information in a similar way to explanation and shooting, and the second ad attracts people’s attention through animation. I also found that creative and artistic design is very important.
The quality of news has declined: news should be reported in concise words in a general way with the most valuable facts happened nearby.
However, concerns have been raised within the media sector about the working conditions of journalists and the quality of the news they produce.
Journalists face high work pressure and imbalance between work and life, which leads to news job burnout.
According to studies in Belgium and the United States, young journalists who work for small newspapers are more likely to be bored.
With more tasks and less factual journalism, the autonomy of journalists’ careers is being affected. Professional reporters are not satisfied with salary, promotion prospects, workload and other aspects to a certain extent.
With the decline of professional autonomy, the quality of news provided by journalists is getting worse.
In the era of digitisation and commercialisation of media, the working pressure of journalists is increasing.
Some journalists may report stories that do not conform to the facts or that do not highlight important points for business reasons.
Although most of the news is true, some of it can affect people’s judgment of the facts.
Before, the media had the responsibility to show the truth to the public, but now many media reported the incident without investigating it clearly.
If one day, journalists cannot report high-quality news and information, then the public may be disappointed in the news media.
This is a tragic story that expresses the idea that this product can make people feel happy. More details can be added between these stories, such as the background of the girl’s wandering. A boy can be added to the story. The boy is wandering like the girl, but the boy has an optimistic heart. His appearance changes the original ending of the girl, from a tragic end to a happy ending.
Step 2: the target audience
This product is aimed at people of any age and income. It is mainly aimed at the people who are the most in need of vegetarians because of the health damage caused by obesity. They generally live in an environment where there is no need for exercise and unhealthy diet. They often only eat meat instead of vegetables, which leads to an unbalanced body condition. Therefore, they need vegetarians to change their taste.
More and more schools are using digital media in their teaching. I think modern technology develops very fast and brings a lot of benefits to students. In the past, without digital media, students and teachers could only use books to explain knowledge, and teachers could only write all information on the blackboard, which was a waste of time. Moreover, the class was not very interesting, and many students would feel bored and could not listen to the learning content. But with digital media, the classroom becomes more interesting, attracts students’ attention, and improves learning efficiency.
Irish universities are taking advantage of digital media as a mechanism to improve student performance on campus(Concannon F & Flynn A & Campbell M 2005). While traditional learning methods, such as lectures and instruction, continue to dominate schools, schools are investing heavily in digital media to promote learning. But the debate about which learning techniques are most effective is intense. Traditional educational institutions are under pressure to innovate with new technologies, which provide new teaching methods but also make traditional schools feel the pressure.
Similarly, many people believe that technology has a negative impact on learning, such as the subject area of accounting. Students should master the ability of information technology, but the effect of introducing new technology in accounting is not obvious.
But I think digital media has brought new opportunities and challenges to education. In many schools and homes, cameras and software engineering for editing video are widely available(Schuck S & Kearney M 2006). Over the past decade, digital video software has evolved from expensive to cheap tools, giving students more ability to make their own videos, which they can create at will.
There has been a lot of research on how to apply digital media to teaching, where students can photograph anything they encounter in life, describe the content of authenticity, and describe their perception through pictures. Potter found that children were using digital media to create a rich range of expressions and said the media they were using was more skilled and closer to their out-of-school experiences than media used in school curricula. Also, students respond better to the digital media assets generated by peers and teachers, so it’s more appropriate for schools to take advantage of students’ natural interest in these foods to create interesting and imaginative learning environments for students. The author highlights the relationship between digital media and today’s education, which can connect the world outside the classroom to the classroom.
Therefore, I believe that the development of digital media can bring more advantages and enable students to be creative, but it may have a certain negative impact on students in accounting and other fields.
In the podcast, I Shared my views on whether digital media is good for students, which is our school assignment. At the same time, I learned about the application of digital media in the school. At the beginning, I didn’t know which aspect to guide my topic, so I searched a lot of articles about digital media. Later, I chose to start with my relationship with digital media and students, first expressed my opinion, and then found a lot of materials to prove my opinion. The two references I found are all about the relationship between digital media and schools. They describe in detail what benefits the development of digital media brings to students. However, digital media also has certain limitations.
I had a lot of problems with podcasting. At first, my audio couldn’t be uploaded successfully. I tried many times but failed. So I started looking for tips on the website, and finally I chose to log in again with email and upload it.
Schuck S & Kearney M 2006, ‘ Spotlight on authentic learning: Student developed digital video projects’, AJET, vol.22, no.2, pp.189-208, retrieved 25 September 2019, <
Social software is now a must-have mobile software. The popularity of social software represents an easier and more accessible way for people to connect with others. We can let others know more about us by sharing our lives and feelings. My most common software is WeChat, and almost everyone in China has downloaded WeChat.
I use WeChat to chat with my friends almost every day. I will create my favorite name and use my favorite picture as my avatar. I think people can make a preliminary judgment on a person by using WeChat name and avatar. My WeChat name is my Chinese name and English name, because I think this will allow my friends to remember me better. My avatar is a comic character that I like because it looks cute and very kind. I will also write out where I am now, let everyone know where I am.
Every day, I chat or contact with my friends through WeChat. Sometimes it may be about a recent TV show or a star we like very much. Sometimes I have a problem with my study, and I can also give it to my classmates in time. ask. I often share my life, such as I went to a delicious restaurant today or where I traveled today, etc. My friends can learn about me through my circle of friends. They can also ask me about things I have experienced, I will tell them my thoughts seriously and give corresponding suggestions. My friends and I will often interact in the online community and I can see their sharing. I can comment on their published articles and express their opinions.
I also use Twitter when I do. Below is the home page of my Twitter.
I will do some simple self-introduction. For example, my name and what I like. Anyone who watches my homepage can have a simple understanding of me. I will also put my own photos and let everyone see what I look like. This also allows everyone to have a simple understanding of me.
WeChat can only be seen between friends, but with Twitter, even strangers can see what they are posting. So in the online community of WeChat, I will share a lot of more intimate things, but on Twitter, I may hide a lot of real information about myself. Because the Internet is not particularly safe, privacy information is likely to be leaked. Even so, I am still very happy to share my experience, let everyone see my Twitter, I hope everyone can see good things can be happy. I want to bring happiness to everyone through social software.
According to Chadwick, DD & Fullwood, C (2018, P56), the Internet is a good place for people to communicate freely. Although some people’s online identity may not be particularly consistent with the real self, most people are still willing to share their thoughts and feelings. The advantage of using social software is to protect the harmonious relationship between friends and family. For example（Chadwick, DD & Fullwood, C 2018, P57）, the author invited several Internet users and interviewed them. The interview questions are mainly about online contact and sharing of opportunities for interaction with others and online links. The results show that interviewers chatting online with family and friends are very happy online activities. People with identification can accumulate and maintain interpersonal relationships online, and enrich their lives through emotional contact with others.
Because I am not in the same country as my family, I usually use WeChat. I will share the difficulties I have encountered with my family. Sometimes I will share my decisions and I hope to get their support. I will shape my true character on the web. I hope my friends and family know me better. I think that online identity can also hide parts that I don’t want others to see. I can share what I want you to see through online identity and hide my shortcomings. I think this is a good advantage. You don’t need to let everyone see the true self, just share good things. If family and friends see good things happening in my life, they won’t worry too much about me.
I really like to use social software, and my online identity is just as good and kind as my own. There may be occasional unhappiness, but I will control my mood. I hope that I can do my best to bring happiness to others. Maybe I have a lot of shortcomings in my own right, but I can hide it through the Internet and try to make friends and family see the good side. I also often contact my friends to maintain relationships. I think online identity is like another myself on the web. I can shape people who are completely different from the real ones, and can also shape a person like the real one. You can do good things and do bad things. But I personally like to use online identity, which can make my life more fulfilling.
Reference
Chadwick, DD & Fullwood, C 2018, ‘An Online Life Like Any Other: Identity, Self-Determination, and Social Networking Among Adults with Intellectual Disabilities’, CyberPsychology, Behavior & Social Networking, vol.21, no.1, pp. 56-64, reviewed 25 August 2019,
I searched a lot of related materials before I did this video, and I also conceived a lot of frameworks. In the end, I decided to use contrasting methods to highlight differences, so that people can show the benefits of technological innovation, as well as why there are such differences. Because I have always been used to a person, this video is mostly prepared by myself, whether it is from shooting or editing. I sorted out all the ideas, including what to shoot and how to shoot.
I want to show you how far the current technological innovation has developed and what kind of benefits technology brings to everyone. First of all, I chose to use my own interview as the main content of the whole video, and the reason for recording the video myself is to explain the technological innovation in more detail, and also to express my understanding of technological innovation in great detail. Regarding the lens, most of them are the first perspective. Only the disability part is the third perspective, because most of the videos are done by me alone, but in the disability video I need to play a disabled person with a leg amputated. So invite friends to help, from the third perspective. The part of the self-introduction is taken in the middle, so that my upper body is placed inside the lens, which makes it feel clearer. Again, in this video, I invited my roommate to help me with the filming. My entire video is basically introducing and expressing my own opinions. I try my best to convey information about technological innovation and have little interaction with the audience. Most of the time is explaining and distance. I used a small sitcom to explain how the former disabled people lived, and now they have a prosthetic life. I chose an unmanned hotel in China to explain my understanding of technological innovation. Because I didn’t go to the unmanned hotel in person, I took a video about the unmanned hotel from the Internet, which will let the audience know more about how the hotel works. I added music to the part I spoke, because if I only talked to one person, it would make the video look tedious. As for music, I chose a more brisk music, because the rhythm of the whole video is brighter and brighter, so too heavy music is not suitable for this video. I edited the recorded clips in the order I arranged them, making them look more neat.
I also have a lot of problems when shooting videos. I often don’t know when the shooting angle is the best, so the video I shot is always not satisfactory. I can only try various angles again and again, and finally find out what I think is a good angle. When I was thinking about how to shoot video and video content, it was the biggest challenge I encountered. It may be that there is a lack of creativity and imagination. Whenever your head is empty, you don’t have your own ideas, and you don’t know what to make the video look better. Even if I think of a solution, I will give up because it is too difficult to shoot. I consulted a lot of people, and I also checked a lot of information on the Internet, and finally decided to shoot this video. No professional equipment is not very easy to edit, you can only rely on mobile phones to complete the video. However, even if the phone is still shooting, I still have the video content I want, and I try my best to edit the video.
In the process of shooting a small sitcom, because friends do not shoot video and NG many times. I almost fell because of the disability, but fortunately, my friends helped me, and my friends also cooperated to complete the filming.I feel that this kind of shooting with friends is very fun, and friends laugh and laugh, feeling that friendship can be enhanced.
After shooting this video, I feel a deeper understanding of the framing and angle, but there is still a lack of conceptual and creative aspects. Maybe you can read more books about this aspect, and learn more if you shoot a video, if you look for an angle. I also want to learn computer editing software. The pixels of the mobile phone clip are not very high and the quality is not very good.
I think this time the work has made a little progress compared to the past. First, explain and explain what artificial intelligence is through the picture, then show some simple artificial intelligence, and finally understand the benefits of artificial intelligence through interviews. I was looking for more equipment for artificial intelligence, but I couldn’t find it for a long time.
The use of editing software needs to be improved, and it is not well used, so many operations will not be used, resulting in a decline in the quality of the video. Next, learn how to use video software to clip out better works.
Firstly, I chose to start my video with a picture. Because I think we need to explain the definition of artificial intelligence at the beginning and what aspects of artificial intelligence are used. If not stated, the entire video will look unfocused. Explaining artificial intelligence at the beginning can make people understand what the video is telling at the beginning, and it is clear and clear. Next, in the video, I chose a simple artificial intelligence display, using fingerprint recognition and face recognition, in order to let everyone better understand the development of artificial intelligence, and also said that artificial intelligence has been widely used in life. But if you can find more artificial intelligence display, it is actually better. Introducing artificial intelligence in different directions, people can have a clearer definition of artificial intelligence. Switching between different scenes can also make the video look more colorful. Now only two simple artificial intelligences are used in the video, which does not fully represent the artificial intelligence, nor can it perfectly display more advanced artificial intelligence.
Secondly, I interviewed my roommate and told him about his views on artificial intelligence. I think interviews are a good way to express opinions. At the same time, the definition of artificial intelligence by different people can make artificial intelligence easier to understand. But when I look back at the video, I think I should prepare a few more questions, so that a question and answer will make the interview look more interesting. If you only ask one question to answer people like this, it will be a bit boring. Or you can interview a few more people, ask some different questions, let everyone evaluate the advantages and disadvantages of artificial intelligence, and at the same time, the interviews are more convincing. This is a good place for this video to do in the interview, and it needs to be corrected.
Finally, I explained the advanced artificial intelligence robot with pictures. It shows that artificial intelligence has now developed into a very complicated place. Artificial intelligence robots have very complex brains and even more and more like people. This is a very important invention, and it also represents that technology has been improving.
Before I did this video, I thought a lot about how to make this video and then list a plan. But when I finished shooting the schedule, I found that many videos were completely different from what I wanted, but I couldn’t find the feeling of shooting. Therefore, the plan has been changed and changed. The final appearance of the film is actually very different from my ideal. But I don’t know if I can shoot a better video. So I will spend more time learning how to make better videos and how to use the editing software skillfully. I also hope that my ideas will be more perfect and I will take every detail into consideration. The things that are being produced are too simple and unclear, and there are still many shortcomings, but they will be more perfect in the future.
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