https://www.adsoftheworld.com/media/integrated/moldy-whopper
This ad is a promotional advertisement for Burger King. The characteristic of the advertisement is “fresh”. The 34-day shooting of a burger reflects the characteristics of Burger King that never uses preservatives. Make people more reliable and practical.
Originality-4 (Reinartz & Saffert 2013, para. 5):
The creative idea of this ad is to make people more clearly understand the characteristics of Burger King through continuous shooting of a burger.
Flexibility-4 (Reinartz & Saffert 2013, para. 8):
Foods without preservatives are suitable for people of any age, and anyone can enjoy gourmet food together. The ad also showed people a food safety issue that most people care about.
Elaboration-3 (Reinartz & Saffert 2013, para. 11):
There are not too many text explanations and languages in the advertisement, but the details of mold growth during food deterioration and food changes have deepened people’s fresh concept of Burger King.
Synthesis-1 (Reinartz & Saffert 2013):
This ad doesn’t integrate too many other factors, but simply expresses the brand concept by shooting a burger change.
Artistic Value-2 (Reinartz & Saffert 2013, para. 16):
There is no particularly high expression of artistic creativity, no dialogue and impressive music. This ad does not include artistic elements such as fantasy or bright colors, and it is not memorable.
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