Step 1: Make story more interesting
http://91466.home.blog/2019/11/15/creative-brand-communicationweek3/
This is a tragic story that expresses the idea that this product can make people feel happy. More details can be added between these stories, such as the background of the girl’s wandering. A boy can be added to the story. The boy is wandering like the girl, but the boy has an optimistic heart. His appearance changes the original ending of the girl, from a tragic end to a happy ending.
Step 2: the target audience
This product is aimed at people of any age and income. It is mainly aimed at the people who are the most in need of vegetarians because of the health damage caused by obesity. They generally live in an environment where there is no need for exercise and unhealthy diet. They often only eat meat instead of vegetables, which leads to an unbalanced body condition. Therefore, they need vegetarians to change their taste.
Step 3:
Zoe's blog 